Creative Direction / Web Design / Graphic Design

I was responsible for the creative direction, branding, and design of promotional materials for eTREE, a digital platform for architects to buy woods. Since it is an innovative system that combines digital and natural elements, the brand design conveys both atmospheres.The website targets professionals and contains a lot of information, so I designed it to convey the intended message through visuals as much as possible. I was also committed to maintaining a consistent brand image by aligning eTREE's materials and promotional items with the tone of the website.